About this project
To become the leading indonesian based global platform for tokenization of real world assets.
Orbitum is a global asset tokenization platform operating at the intersection of fintech, digital securities, and web3. Through blockchain technology, it opens access to financial instruments like bonds and sukuk for institutional and Shariah-compliant investors worldwide, brought together under one integrated ecosystem spanning Orbitum and Orbitum Shariah.
Challenge
An ambition that large demands an identity to match.
Orbitum needed a visual presence that could stand alongside established financial institutions while remaining unmistakably forward-looking.
The core tension was one of perception. The identity had to feel institutional and credible without slipping into the speculative undertones that still shadow much of the crypto world.
A single cohesive system needed to serve two distinct lines, conventional and Shariah, in a way that felt unified, globally scalable, and worthy of the infrastructure it represents
The Direction
The creative direction grew from a duality at the heart of Orbitum itself: the real world, relatively closed and established, and the blockchain world, open and participatory. Orbitum exists as the bridge between the two. From that premise came an identity language built around a stable core that remains open to change — grounded enough to command institutional confidence, flexible enough to signal what comes next
A fitting foundation for a global fintech platform with its roots in Indonesia.
The Execution
That direction was then translated into a cohesive and versatile identity system. The logo was approached with universality in mind, familiar enough to hold its own within competitive financial ecosystems, yet distinctly expressive of the brand’s core values: stable, progressive, and open. The primary color, Signature Violet, carries a sense of freshness and forward momentum while remaining closely associated with transformation, blockchain, and the broader fintech landscape. Typography is anchored in Plus Jakarta Sans, a clean and contemporary typeface chosen for its strong legibility and progressive character — a fitting foundation for a global fintech platform with its roots in Indonesia.
Familiar enough to hold its own within competitive financial ecosystems, yet distinctly expressive of the brand's core values: stable, progressive, and open
Creative Director
Benedict Chumbucket
Designer
Son Heung min
Kang Jajan
Ujang Kedu